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Your Business' Sales Metrics
Lead Conversion Rate (%) = Total # of Sales Transactions / Total # of Leads
Average Revenue per Sale ($) = Total Annual Sales ($) / Total Annual Sales Transactions (#)
Gross Margin (%) = (Revenue – Cost of goods sold) / Revenue
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Sign Impressions
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Your Sign's Potential ROI
Lifetime ROI = [variable-3] %
Annual ROI = [variable-1] %
Break-Even Point = [variable-2] days
Lifetime ROI (%) = (Gains - Costs) / Costs * 100%
Annual ROI (%) = Lifetime ROI (%) / Expected Lifetime of Sign
Break-Even Point (days) = Costs / ((Gains - Costs) / 365)
Summary
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