Sign ROI Calculator

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Your Business' Sales Metrics

Lead Conversion Rate (%) = Total # of Sales Transactions / Total # of Leads

Average Revenue per Sale ($) = Total Annual Sales ($) / Total Annual Sales Transactions (#)

Gross Margin (%) = (Revenue – Cost of goods sold) / Revenue
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Sign Details

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Sign Impressions

Useful MA traffic data at here.

Traffic Conversion Rate (‰) = # New Leads Per 1,000 Impressions

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Your Sign's Potential ROI

Lifetime ROI = [variable-3] %

Annual ROI = [variable-1] %

Break-Even Point = [variable-2] days


Lifetime ROI (%) = (Gains - Costs) / Costs * 100%
Annual ROI (%) = Lifetime ROI (%) / Expected Lifetime of Sign
Break-Even Point (days) = Costs / ((Gains - Costs) / 365)






Summary

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